By John Carranza If I had one piece of advice on how to best use the internet to grow your business, it would be to position yourself as an expert in your field. Like never before, the internet presents several opportunities to communicate with your current and future customers and allows you to share information [...]

I too was once a skeptic of social media’s actual ability to draw meaningful traffic to a website. It was only when I began utilizing these applications and measuring results myself did I become a true believer.

By John Carranza Last week I found out that I passed the online Inbound Marketing University certification exam. I am now an official Inbound Marketing Certified Professional. Inbound Marketing University (IMU) was put together by Hubspot, a company that focused on, among other things, helping businesses get found online. IMU consisted of a week of [...]

Wow, I can’t believe it’s been almost a month since my last blog post. I apologize for that since I keep preaching that it is very important to blog frequently. In my defense, I have a pretty good reason – business has been as busy as it has been in a very long time. (Also, [...]

Many people are sick of all the buzz over Twitter. Before a few weeks ago, it was big news but mainly among those already involved in social networking or internet marketing. But now, it’s all over the mainstream media. Ashton Kutcher brought a lot of attention to it when he lobbied hard to become the [...]