I too was once a skeptic of social media’s actual ability to draw meaningful traffic to a website. It was only when I began utilizing these applications and measuring results myself did I become a true believer.

I’m back. I was in New York all last week with my son for a baseball tournament in Cooperstown and had an amazing time. As you all know, it’s never easy coming back to work after a vacation. I have been trying to catch up but it’s an uphill battle. Before I left, Matt and [...]

By John Carranza Last week I found out that I passed the online Inbound Marketing University certification exam. I am now an official Inbound Marketing Certified Professional. Inbound Marketing University (IMU) was put together by Hubspot, a company that focused on, among other things, helping businesses get found online. IMU consisted of a week of [...]

Wow, I can’t believe it’s been almost a month since my last blog post. I apologize for that since I keep preaching that it is very important to blog frequently. In my defense, I have a pretty good reason – business has been as busy as it has been in a very long time. (Also, [...]

If you haven’t yet heard of Google Wave, you definitely will be hearing a lot about it very soon. Google Wave promises to reinvent how we communicate over the internet. They claim it’s what email would be like if it were invented today. It will not be officially launched until later this year but there [...]

Many people are sick of all the buzz over Twitter. Before a few weeks ago, it was big news but mainly among those already involved in social networking or internet marketing. But now, it’s all over the mainstream media. Ashton Kutcher brought a lot of attention to it when he lobbied hard to become the [...]

Are you in business only to make money? Most business owners might answer yes but I think it’s time to rethink why we do what we do. Personally, if all I cared about was making money for myself and my company, I don’t see how I could establish and maintain such long lasting partnerships with [...]