By John Carranza If I had one piece of advice on how to best use the internet to grow your business, it would be to position yourself as an expert in your field. Like never before, the internet presents several opportunities to communicate with your current and future customers and allows you to share information [...]

By John Carranza Last week I found out that I passed the online Inbound Marketing University certification exam. I am now an official Inbound Marketing Certified Professional. Inbound Marketing University (IMU) was put together by Hubspot, a company that focused on, among other things, helping businesses get found online. IMU consisted of a week of [...]

Wow, I can’t believe it’s been almost a month since my last blog post. I apologize for that since I keep preaching that it is very important to blog frequently. In my defense, I have a pretty good reason – business has been as busy as it has been in a very long time. (Also, [...]

I have a confession to make. As a graphic designer, I had always stuck to the idea that the most important part of a website was it’s creative design. I was always criticizing other sites for what I considered bad or boring design and praising other ones for cool fonts, graphics and special effects. Well, [...]