I have a confession to make. As a graphic designer, I had always stuck to the idea that the most important part of a website was it’s creative design. I was always criticizing other sites for what I considered bad or boring design and praising other ones for cool fonts, graphics and special effects. Well, [...]

In traditional marketing, a great deal of attention is placed on developing a USP – or Unique Selling Proposition. The key word here is UNIQUE. The idea is to differentiate yourself from your competitors. It’s what will make prospective customers want to do business with you as opposed to another company which offers similar products [...]