The proud Internet Marketing graduate
By John Carranza
Last week I found out that I passed the online Inbound Marketing University certification exam. I am now an official Inbound Marketing Certified Professional. Inbound Marketing University (IMU) was put together by Hubspot, a company that focused on, among other things, helping businesses get found online. IMU consisted of a week of live online 1-hour sessions on various internet marketing topics. There were 2 sessions a day and were led by some of the most successful and knowledgeable professionals in their fields.
The class schedule was:
Class 1: How to Blog Effectively for Business
Professors: Ann Handley & Mack Collier, MarketingProfs
Class 2: SEO Crash Course to Get Found
Professor: Lee Odden, TopRank Online Marketing
Class 3: Social Media and Building Community
Professor: Chris Brogan, New Marketing Labs
Class 4: Successful Business Uses for Facebook and LinkedIn
Professor: Elyse Tager, Silicon Valley American Marketing Association
Class 5: Viral Marketing and World Wide Raves
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave
Class 6: Advanced SEO Tactics: On Beyond Keyword Research
Professor: Rand Fishkin, SEOmoz
Class 7: Calls to Action and Landing Page Best Practices
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments
Class 8: Inbound Lead Nurturing
Professor: Brian Carroll, MECLABS, InTouch
Class 9: Successful Email Marketing
Professor: Eric Groves, Constant Contact
Class 10: Analyzing Inbound Marketing
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media
Each class covered a lot of useful information and in upcoming blog posts I plan on writing about some of the things that may be very useful for most of you.